JLo urges Latinas to #VoteLikeAMadre in November election (VIDEO)

‘The most consequential election of our lifetime’: JLo urges Latinas to #VoteLikeAMadre in November (VIDEO)

'The most consequential election of our lifetime': JLo urges Latinas to #VoteLikeAMadre in November (VIDEO)

DVSROSS – GLAAD 2014 – Jennifer Lopez

Latina moms from across the US are coming together to use their enormous voting power to Vote Like a Madre. What does that mean? Jennifer Lopez is happy to explain. “In November, when we vote, we will be voting with our children’s future in mind.”

The first step is to make a “promise you will never break,” a PINKY PROMISE to your kids. Madres promise to vote for leaders with a plan to protect clean air and clean water, leaders who will help communities already affected by pollution and climate change.

The second step is to share their Pinky Promise on social media using #VoteLikeAMadre.

Jennifer Lopez and Lin-Manuel Miranda explain #VoteLikeaMadre and the PINKY PROMISE

“This election is the most consequential election of our lifetime,” J.Lo tells Lin-Manuel Miranda about the growing Vote like a Madre movement, and getting ready for her own #VoteLikeAMadre Pinky Promise.

How can I Vote Like a Madre?

The Vote Like a Madre Pinky Promise. Two hands making a pinky promise on a white background with text overlayed that says "#VoteLikeAMadre"


Want to Vote Like a Madre? “It’s simple,” Lopez says — and so is spreading the word. “Take a picture or video of your Pinky Promise that this November you’ll vote to protect your children’s future.”

Madres decorate their pinky nails for the promise. J.Lo encourages other madres to “Have fun with it! Then post it to social media with the hashtag #VoteLikeAMadre and challenge your friends to do the same. And make a plan to go vote in November!”

“My kids are my world and, like any mother, I want the best for them,” she says.

If you Vote Like a Madre, the choice is clear: “This November we need to elect leaders who are going to fight to stop climate change so we can save our planet for our future generations.”


Stylized image of a female superhero speeding along.

alan9187 / Pixabay

Zoe Saldana, Jessica Alba, Salma Hayek, and Karla Souza are among the high profile Latina moms across music, television, film, and business who support #VoteLikeAMadre. The movement is also supported by Chispa, Poder Latinx, Alianza, Mi Familia Vota, and New Florida Majority.

Pinky promise our children that we will use our madre superpower — the vote — to protect their planet and their future.”

Nathalie Rayes, President and CEO of Latino Victory Project, is all in. “As a mother, I want my two young boys to grow up on a planet where clean air and water are not valuable commodities, but abundant resources available in our natural environment. I urge my fellow madres, tías, abuelas, and madrinas to join our #VoteLikeAMadre movement and pinky promise our children that we will use our madre superpower — the vote — to protect their planet and their future.”

#VoteLikeAMadre kicks off on September 1st and will continue until Election Day. For more information, please visit the website or text MADRE to 52886.

And be sure to join the conversation using #VoteLikeAMadre on Twitter, Instagram, and Facebook.

Three simple steps to Vote Like a Madre

  1. Make a PINKY PROMISE with your kids to fight climate change. Feel free to decorate your nail as a symbol of your promise. Snap some pics or a video so you can:
  2. Use #VoteLikeAMadre to post your PINKY PROMISE on social media. And challenge your friends to do the same!
  3. Make a plan to register to vote and to vote on November 3 (or even earlier depending on dates in your area). #VoteLikeAMadre voters are looking for candidates that acknowledge that climate change is real and man-made. They want to vote for leaders who have bold plans — based on science — to fight climate change. And they insist that these candidates prioritize environmental justice, and focus on vulnerable communities.

Once you have made your Pinky Promise, it is time to make a plan to vote!

Disclaimer: This sponsored article was produced and distributed in partnership with Latino Victory Project, in support of the Vote Like a Madre campaign.

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