Why the focus on Latina moms?
There is a wealth of data to support the premise that the broader Latinx community prioritizes the natural world in their lives, is impacted greatly by climate change, and would like to help do something about it.
72% of Latinos believe climate change is a very big problem, and it is clear that mothers make the connection between climate and health. The man-made climate crisis is affecting everything around us, including our kids’ ability to breathe clean air, grow up in a stable economy, and experience the natural world.
In 2018, the increased turn-out of Black women voters was critical to winning progressive elections. This year, Black voters helped Joe Biden’s successful nomination. Similarly, many strategists in political circles are seeing an opportunity in Latina moms. The consensus is that madres have the power to hold big polluters accountable while protecting and delivering justice for our communities.
Unsplash / Sia de Silva
According to the Environmental Defense Fund, over half of Latinx-Americans live in states that are already experiencing serious effects related to climate change like drought, record-breaking heat, and flooding. The effects of global warming have hit hardest in Black and Latino communities, which have notoriously been dumping grounds for corporate pollution.
More than 1.81 million Latinos currently live less than a mile from existing oil and gas facilities, according to a report released by the Clean Air Task Force in partnership with League of United Latin American Citizens (LULAC) and the National Hispanic Medical Association (NHMA). #VoteLikeAMadre is encouraging moms to donate their vote to their kids this year by choosing candidates with a solid platform to fight climate change.