How the pandemic is changing fundraising - Front Page Live

How the pandemic is changing fundraising

Creative ways to fundraise during a pandemic

Unsplash / Sharon McCutcheon

Soaring unemployment and rising coronavirus deaths doesn’t exactly make it easy for a political candidate to fundraise for their campaign. But fighting for our democracy is worth every penny.

In these unprecedented times, candidates are going to need to get creative to ensure their voices are heard.

Don’t neglect the micro-influencers

Unsplash: Nghia Nguyen

Social media influencers with millions of followers are obviously a must to help spread your message. But the micro-influencers — those with much smaller followings — often know their communities far better than the internet giants. They can also directly relay a candidate’s message to persuadable voters in crucial areas.

Zoom in!

Bears are 'having a party' at Yosemite National Park amid closures. (And other unexpected side-effects of coronavirus) 2

Unsplash / Visuals

With 55,000 deaths and counting, in-person fundraising events are rare and not advisable — or can even be illegal. That’s where some creative thinking comes in. Virtual events, such as Zoom happy hours, are becoming popular for candidates up and down the ballot. Others are bringing donors together with online Bingo and online movie nights.

And if you don’t have any money to spare, as long as you have an internet connection, you can still contribute. For example, some yoga instructors are conducting online classes and donating all proceeds to campaigns.

Digital door knocking

Unsplash: Glen Carrie

Because knocking on actual doors still isn’t possible in many states, using spreadsheets to have volunteers reach out to targeted supporters through DMs or public mentions on Facebook or Twitter can help make up the difference of face-to-face interaction.

“I think the best thing that candidates can do right now, in terms of continuing their outreach, is to just ask folks, ‘How are you doing? How can I help? Can I connect you to resources?’ ” — Alex Morgan executive director of Progressive Turnout Project

What you can do

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Donate. Anything that you can. $5. $3.

If you don’t have any spare cash, you can do things like sharing your candidate’s message on social media. Every little bit counts.

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