The op-ed from Christianity Today that called out Trump for his “bent and broken character” has, understandably, caused quite an uproar. But it is helping, not hurting their bottom line.
Trump himself took to Twitter to complain about it, and plenty of the members of the MAGA crowd followed suit.
We didn’t elect a priest, we elected a man who knows how do get things done, and doesn’t care who disagrees with him.
— Kenny in NJ (@Kenneth64986685) December 22, 2019
The magazine admits that it received a letter from “nearly 200 influential evangelical leaders” after the scathing op-ed went live. According to Daily Kos, the leaders complained that the article cast a shadow on the “spiritual integrity” of evangelicals.
Yet, even with all the criticism, pointing out the “immoral words and behavior” of the President has been a boon for the publication.
Christianity Today editor-in-chief Mark Galli told MSNBC that the controversy has actually led to an increase in subscriptions, “We have lost subscribers, but we’ve had 3 times as many people start to subscribe.”
They lost Evangelicals and gained actual Christians.
— Fuzzy Dunlop (@FuzzyDunloper) December 23, 2019